Bethany Web Design with Melissa Kiner photos

Bethany Web Designer Interviews
Melissa Kiner, Liberty Mutual Insurance Agent

Small Business Key Details

Owner Name

Melissa Kiner 

Business Website




What’s your elevator pitch – a glance of your business in 60 seconds.

I help people live a safer, more secure life through insurance. I protect their assets by building a wall of protection around them with auto, home/renter/condo, life and liability insurance. My main carrier is Liberty Mutual, but I can write multiple companies to find the right coverage at the right price. Contact me so that I help put you in a better place than you are today.

How did your business get started?

I decided in 2003 that I wanted a career change. At a young age, I’d already had the misfortune of both auto and renters insurance claims. I wanted to help people understand how insurance can help them in their time of need. I saw the value of the industry and what it could provide for me professionally.

What was your biggest startup challenge? What steps did you take to overcome it? What did you learn?

The biggest challenge was developing lead sources and being young. I let everyone know what I did. I joined networking groups. I learned everything that I could about the industry and obtained a professional certification, LUTCF. I had grit and didn’t give up. In sales, you need thick skin, creativity and discipline. I learned that I can accomplish my goals and that people enjoy helping others succeed.

How does your business benefit the community?

The insurance industry is there for people when they need it most. This could be from the death of a loved one, repairing your car or home. I also work with charities to help them fundraise.

What’s your favorite joke?

You may recognize this from a movie; “What did papa tomato say to baby tomato when he lagged behind? Ketchup!


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